Copywriting and content

Copywriting and content

I help brands communicate better.


Because B2B companies need content that achieves their goals

Low-calibre content doesn't work.

According to Velocity Partners, we’re about to be deluged in crap. In the frenzy to produce content, too many marketers aim for quantity over quality. After all, it's easier, faster, and it feels productive to make stuff. But what's the point of words that don't influence your audience?

Truly persuasive content requires a strategic approach, thorough research, and an unblinking focus on your target market. Do you know who your customer is and what they like to read?

Before writing a single word, let's build a strategy to create influential content that's aligned to your goals.




Products make people happy; words make people customers. Persuading your customers takes research, strategic planning, and the right words.

We'll begin with a content audit and comprehensive content plan. Once your content strategy and business goals are aligned, I'll produce your deliverables—and provide the frameworks that enable your team to develop high-quality content on their own.




Only 32% of B2B companies have a documented content strategy. I'll help you create a roadmap to connect content to business goals.

Whether for lead generation, engagement, traffic, or sales—I always produce high-calibre deliverables that your audiences will want to read.




A targeted approach. If you're reading this, you're probably a marketing lead for a B2B company or agency. That's my audience. Who's yours?

Knowing your customer is an introspective process. Many of the companies I work with understand their audience much better than before we started.


I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
— David Ogilvy


Do me a favor?

Want to help your customers know you better? Start with me first.

Name *
What they call you.
What are your content goals? What do you want your audience to know about you?
I usually wear jeans.

I usually wear jeans.