Look & Point

B2B copywriting and content services for SMBs, startups and brands



First we plan, then we write. Persuasive content requires a purposeful approach; whether it's a thought-leadership blog, long-form ebooks, or targeted email campaigns—there is an strategy that will make your customers tick. Let's work together to find it.



Products make people happy, words make people customers. While you run your business, let us get started on sharp, pithy copy that persuades your audience. We'll audit your landing pages, newsletters, social media, blogs, or wherever else you need words.



Don't memorize the AP Stylebook; do establish consistent standards for your public-facing content. We'll work with you to create a set of comprehensive brand guidelines. These will ensure that all your words—website, marketing, product—resonate in a uniform voice.